Your shopfront is the first thing people see — it’s your business’s face to the world. Whether your retail store sits on a busy high street or a quiet back road, your sign can make people stop, look, and walk inside.
A good sign isn’t just about showing where you are. It’s about showing who you are and why people should visit you.
In this article, we will explain what shop front signs do, how you can draw in potential customers and some of the best shop front signage ideas to make your business pop.
What Shopfront Signs Do
Even when your store is closed, your sign is still working for you. It tells people your name, what you sell, and gives them a first impression. A great sign can attract new customers before you even say a word.
Your sign also helps build your shop’s identity. The colours, fonts, and style you choose should reflect your brand. A vintage café might use wooden signs with warm colours, while a tech shop might go for sleek metal and cool lighting. You need excellent signage design to make the most of your location and draw in potential customers.
Know the Purpose of Each Sign
Different signs do different jobs.
- Directional signs help people find your entrance.
- Promotional signs highlight sales or events.
- Informational signs share your hours or contact info.
Before you order a sign, decide what job you want it to do.
For example, a big banner works well for a sale. A small window sticker is better for opening hours. The type of sign should fit the message you want to share.
Design Basics: Making It Easy to Read
People should be able to read your sign from far away — whether they’re walking, driving, or cycling past. Choose large, simple fonts and make sure the text stands out from the background. Dark letters on a light background usually work best.
Choose Fonts and Colours That Fit
Fonts and colours tell people what kind of business you are. Fancy script fonts can feel creative or traditional, while clean, bold fonts feel modern. Use colours that fit your brand — a fun shop might use bright tones, while a spa might use soft, calm colours.
Read More: The Best and Worst Fonts for Business Signage
Shop Sign Ideas to Get You Noticed
Bright and Illuminated Signs
If your shop is open at night, illuminated signs are perfect. They glow brightly and help people spot your store from far away. They also make your shop look lively and modern.
A-Frame and Pavement Signs
These small signs sit on the pavement outside your shop. They’re easy to move and perfect for funny quotes or daily offers. Many cafés use chalkboard A-frames to write fun messages that make people smile.
Window Stickers and Decals
If your shop has big windows, use them! Window stickers are great for showing your logo, sales, or opening hours. They catch people’s attention without blocking the view inside.
Hanging or Projecting Signs
Hanging signs stick out from your wall so people can see them from both directions on the street. They work especially well on narrow roads or shopping lanes.
Flags, Banners and Temporary Signs
Flags move in the wind and are great for special events like grand openings or seasonal sales. They’re easy to set up and take down, making them perfect for short-term use.
How Colours and Fonts Affect People
Colours make people feel certain emotions.
- Red feels bold and exciting.
- Blue feels calm and trustworthy.
- Yellow feels happy and welcoming.
Use colours that match the feeling you want your store to give.
Fonts also have personality. Curvy fonts feel friendly or creative, while straight, clean fonts feel modern and serious. Keep your font the same across your signs and branding so your shop looks professional.
Writing a Message That Works
Don’t try to say everything at once. A short, clear message is easier to read and remember. Too much text can make your sign confusing.
Use simple calls to action like:
- “Come Inside”
- “Try It Today”
- “See What’s New”
Adding a time limit — like “This Week Only” — makes people act fast.
Read More: A Guide for Retailers to Attract Tourists to Your Shop
Making Sure Your Sign Lasts
Outdoor signs face wind, rain, and sun. Choose durable materials like metal, acrylic, or treated wood. They look better for longer and need less upkeep.
Wipe down your sign regularly, repaint when needed, and replace damaged parts. You can also add small seasonal touches, like festive stickers or lights, to keep it looking interesting.
For example, at Footprint Signs & Graphics, we only use high-quality materials, like 3M vinyl, to ensure your signs look incredible for years to come. Also, our installation process is backed by over 10 years of experience. Part of a sign lasting years in professional signage installation, so make sure you use the experts, rather than try a DIY approach.
Rules and Placement
Some areas have rules about what kind of signs you can put up, especially if they’re lit or hanging out from the wall. Check with your local council on planning permission before installing new signage.
Place It Where People Can See It
The number one rule for placement is to put it where people can see it! Make sure your sign isn’t blocked by trees or other objects. Keep the path clear so people can walk by easily and still see your message.
Read More: Ultimate Guide to Illuminated Signs for Business
Updating Your Shopfront
If your sign looks faded or old, it might be time for a refresh. Updating your sign shows people that your business is active and cared for.
Design trends change over time. Simple, clean designs with clear fonts are popular right now. Modern updates help your store feel current and appealing.
Get a Free Quote for Your Shop Front & Facias Sign
Footprint Signs & Graphics design, build and install your Shop Front sign to your exact specifications based out of our workshop in Cambridge. Our experienced team operate all over Cambridgeshire, Hertfordshire, Essex and beyond. Whether you need a sign in St Albans, Braintree, Norwich, Kettering and anywhere else, speak to us.
Get your free quote today and get your shop noticed!