Delivered in Partnership with Venue AV
When leading event production specialists Venue AV were appointed to deliver a major ABI conference and exhibition event, they required a graphics partner capable of producing and installing high-quality branding throughout the venue.
Footprint Signs & Graphics worked alongside the Venue AV team to supply and install a comprehensive package of large-format event graphics, helping transform the venue into a fully branded delegate environment. Venue AV specialises in event production, AV technology, live events, hybrid events and technical support, bringing over 20 years of experience to projects across the corporate, education and research sectors.
The Client
Project Partner: Venue AV
End Client: ABI
Services Provided by Footprint:
- Large-format graphic production
- Event branding graphics
- Structural column wraps
- Registration area graphics
- On-site installation
The Brief
Venue AV required a graphics package that would support the wider event production and create a consistent visual identity throughout the venue.
The objectives were to:
- Enhance delegate experience
- Reinforce ABI branding throughout the space
- Transform existing architectural features into branded assets
- Deliver a professional and engaging event environment
- Install all graphics within strict event timelines
Our Solution
Working closely with the Venue AV production team, Footprint manufactured and installed a range of bespoke graphics designed specifically for the event.
Full Height Column Wraps
Large structural columns throughout the venue were wrapped with custom printed graphics incorporating:
- ABI branding
- Scientific illustrations
- Research-themed visual elements
- Event colour palettes
- Wayfinding and visual landmarks
The wraps transformed functional structural features into eye-catching focal points visible throughout the event space.
Registration Area Branding
The registration structure was fully wrapped to create a professional welcome point for delegates.
This helped establish the event identity immediately upon arrival and created a central branded hub within the venue.
Venue Graphics Integration
Graphics were designed to work seamlessly alongside the AV, staging and event production elements delivered by Venue AV, ensuring a consistent visual experience across the entire event.
Collaboration with Venue AV
Projects of this nature require close coordination between multiple suppliers.
By working alongside the Venue AV team throughout production and installation, we ensured:
- Graphics integrated with the overall event design
- Installation aligned with event production schedules
- Consistent branding was maintained across all touchpoints
- The venue was ready for delegates on time
The partnership allowed both teams to focus on their specialist areas while delivering a cohesive final result for ABI.
The Result
The completed installation transformed the venue into a professional, branded conference environment.
Key Outcomes
- Full venue branding
- Enhanced delegate experience
- Strong visual presence throughout the event
- Seamless integration with event production elements
- Professional finish delivered within programme deadlines
The finished environment successfully supported ABI’s event objectives while demonstrating the value of combining high-quality graphics with professional event production.
About Venue AV
Venue AV provides audio visual hire, event production, live streaming, hybrid event support, content creation and technical event services across the UK. Based in Cambridge, they support clients across the corporate, education, research and life sciences sectors.
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